Game Fuel (Citrus Cherry) returned two years later with another new companion flavor, Game Fuel (Tropical) in October 2011 for a limited time. Citrus Cherry's formula remained unchanged, and it was marketed under the name "Mountain Dew Game Fuel Horde Red" as it represented the Horde, while Game Fuel (Wild Fruit) was marketed as "Mountain Dew Game Fuel Alliance Blue" as it represented the Alliance. This 2009 release did not accompany any specific expansion or game release, and (as mentioned earlier) instead served to promote the MMORPG "World of Warcraft," which had been released five years prior in 2004. It received a rebranded design to coincide with the Online MMORPG, World of Warcraft. Game Fuel (Citrus Cherry) returned alongside a new companion flavor, Game Fuel (Wild Fruit), in the Summer of 2009 for a limited 10 week run. This 2007 release, in particular, was intended to coincide with a new Xbox 360 video game called " Halo 3." Since this is the first time that PepsiCo, the parent company, teamed up with a newly released video game, there weren't any "extra perks" relating to how you enter codes from the cap to get that "extra perk" in the game itself.įrom this point onwards, this Game Fuel Promotion would be more than just a one-off promotion PepsiCo did for video games. It was also available in the Slurpee for about half of a year in some places. Game Fuel (Citrus Cherry) was first released in stores with Halo 3 branding from August 13th, 2007 to November 4th, 2007 for 12 weeks nationwide in the United States in various sizes such as 20-ounce bottles, 2-liter bottles, 12-packs, and a similar bottle although not part in Green Label Art 16-ounce bottle. Its tagline is " DEW with a Blast of Citrus Cherry Flavor with other natural flavors." In Europe, its tagline is " DEW with a Rush of Cherry Flavour." History Main article: Game Fuel Promotion (2007) Halo 3 (This change also took effect with 2017's DEW-S-A, 2018's Berry Monsoon and some other notable flavors) In 2023's Halo Infinite release, Citrus Cherry was reformulated back to be a full sugar formula. This "half-diet" formula used the artificial sweeteners sucralose and acesulfame potassium added to to reduce calories. In 2016, the caffeine was slightly reduced within a formula change. Its original formula also features a higher caffeine amount from 2007 to 2015. 2.7 (2014) Call of Duty: Advanced WarfareĬitrus Cherry is a Citrus Cherry flavor of Mountain Dew and has a red look, having a comparable tasting flavor and color to that of Code Red and Holiday Brew.2.6 (2014 - 2022) Promotionless Permanent Release.2.3 (2011) Call of Duty: Modern Warfare 3.Green Label was featured on the YouTube channel m圜ountyMarket along with several other pre-release flavors of Mountain Dew from 2016 to 2019.The first was Diet Crave, the second Electric Apple, the fourth being Thrashed Apple, and the fifth being partly Apple Cinnamon. This flavor is the third apple flavor of Mountain Dew. In Early-to-Mid 2018, Green Label was fully discontinued while White Label was discontinued in Late 2018 and Black Label in Late 2020. Due to high demand and positive response, both was officially released in March 2017 nationwide as permanent flavors. The thirst for the darker and more mysterious side of DEW was clear as word quickly spread across social media networks and product flew off campus shelves. In January 2017, Green Label alongside White Label was released exclusively at approximately 600 colleges and universities, giving students a first taste of the unique new beverage. Its tagline was " DEW with Green Apple Kiwi Flavor with Other Natural Flavors." History The series was available in 16-ounce cans with a matte finish (similar to the later Mountain Dew Energy flavors), and Green Label was also available alongside two other flavors: Black Label and White Label. The Label Series was defined as a "Deeper, Darker, Dew" flavor, Made with Real Sugar, Crafted with Flavor and herbal bitters. Mountain Dew Green Label was a Green Apple Kiwi flavor of Mountain Dew and had a green look, described as a "Curiously Daring Dew."
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